As we stated above in “Tips to Increase the Profits of Your Dry Cleaning Store, Part 1,” there are simple ways to improve the ambiance and appearance of your dry-cleaning store. You can add professional signage that lets the customer know about your other services, such as alterations and repairs. Making easy-to-read nametags for your staff will make it easy for your customers to converse with staff and for the staff to build a relationship with the customers. Also, it’s best to ask your employees to wear business casual clothes or uniforms and to refrain from wearing shorts, jeans, sneakers, or flip-flops.
Around the holidays you can set up a nice table display that features tablecloths and cloth napkins, which shows off your household linen services. Also, when you display a route delivery order, if you offer that service, it will sell route service. In addition, you can ask your staff to prompt customers about their upcoming needs. For example, they can ask customers any of the following questions at the appropriate time of the year:
- Are your linens ready for the upcoming holidays?
- Do you need any blankets or comforters cleaned before the weather gets cooler?
- Have you gotten your fall wardrobe ready?
- Do you need us to freshen your sweaters for the cool weather?
Check out FabricareManager.com to find a number of ways we can offer you solutions to manage and build up your business. Our dry cleaner’s computer provides everything required to manage today’s dry-cleaning businesses.